Lifetimely — with the product layer.
Triple Whale — without the attribution-tax pricing.
Northbeam — for people who don't have a data team.
Shopify analytics · closed alpha
You don't sell t-shirts. You sell the t-shirt that brings someone back for the jeans.
Shopify analytics for brands doing £1M–£10M GMV, built around one question: which products bring customers in, and which bring them back.
01 · The t-shirt problem
Why most analytics mislead
A streetwear brand sells graphic t-shirts. AOV £35, margin thin, acquisition cost £30. Every dashboard on the market says: t-shirts are a loser. Six months later, 22% of those t-shirt buyers come back for jeans. AOV £180, margin healthy.
Single-purchase lens
−£17
Per tee. What every other analytics tool sees.
6-month full-cycle lens
+£140
Per tee. What actually happens once the customer is in.
Same product. Same data. Different question. The brand has been judging the front door by the doorbell.
02 · What throughflow ships
Two scores on every product
We re-rank your catalogue by the questions the others don't ask. Every product gets a Gateway score and a Repeat-driver score, attached to every report and drill-down.
SKU · TEE-001
Logo Tee — Crew
Gateway score
82
How often it brings a new customer in, and what they go on to spend across other categories.
Repeat-driver score
41
When an existing customer comes back, how often this is the product that brings them.
Margin38%
CAC payback2.4 mo
03 · The backbone
Plus the unglamorous things every analytics product should already do.
True CAC:LTV
Cohort + RFM + payback, with returns and COGS factored in. Not a single-purchase fantasy.
Blended marketing efficiency
MER, blended nCAC, daily spend by platform, day-of-week and seasonal pattern. Needs no pixel.
Platform reconciliation
A named gap between what Meta and Google each claim and what your store actually did.
04 · Where we sit
Not the cheaper one. The deeper one.
05 · Who this is for
A specific size, a specific shape.
Hard filters
- Shopify-native (not headless)
- £1M–£10M GMV
- 12+ months of order history
- Multi-SKU and multi-category catalogue
Verticals where the wedge bites
- Home & small appliance
- Beauty & personal care
- Pet
- Premium food & drink
- Sportswear & outdoor
Single-product brands and pure subscriptions have no gateway problem — politely, not us.
06 · Pricing
Three tiers, one shape.
Starter
£99/mo
Up to £1M GMV
- Customer + order + product analytics
- Gateway & repeat-driver scores
- Blended marketing efficiency
Sweet spot
Growth
£249/mo
Up to £5M GMV
- Everything in Starter
- Meta + Google ad-spend sync
- Reconciliation + repeat-driver drill-downs
- Cohort exports
Scale
£499/mo
Up to £10M GMV
- Everything in Growth
- Channel-level attribution (when it ships)
- Multi-store + API access
- Priority support
~20% discount on annual. Beyond £10M GMV belongs on a custom plan or someone else's tool.
07 · Where this is
v0.1. No live merchants yet. The design-partner cohort is open.
Three months free in exchange for weekly product feedback and a public testimonial. Five vertical-fit slots, hand-picked. Hello@ if you'd like one of them.